We all know getting dressed in lockdown isn’t always the most enticing offer. However, when it’s your favourite ASGco. garment it makes it much easier. We have been in touch with some of our favourite content creators from across the Instagram to find out what they have been up to.
Dig into the history of most towns north of London and you’ll find proud manufacturing heritage. All across the midlands and the north of England, the course of the 20th century was quite literally woven and knitted and small villages grew into vast conurbations, each with their own specialisation.
Hats come in many shapes and sizes but perhaps the most ubiquitous these days is the Beanie hat. Reputedly first recorded under this moniker in the 1940s, this winter warmer takes its name for the American slang for head – bean. It’s thought this came out of the term for a particular pitch thrown towards the head of the batter being known as a beanball.
Ever wondered how things like this come together? What do you mean, "No!"? Well, frankly, tough luck because we're going to show you. One sunny summers day we masked up and headed to our local running club to shoot the inaugural look-book for Admiral Sporting Goods Co.