Dig into the history of most towns north of London and you’ll find proud manufacturing heritage. All across the midlands and the north of England, the course of the 20th century was quite literally woven and knitted and small villages grew into vast conurbations, each with their own specialisation.
Hats come in many shapes and sizes but perhaps the most ubiquitous these days is the Beanie hat. Reputedly first recorded under this moniker in the 1940s, this winter warmer takes its name for the American slang for head – bean. It’s thought this came out of the term for a particular pitch thrown towards the head of the batter being known as a beanball.
Ever wondered how things like this come together? What do you mean, "No!"? Well, frankly, tough luck because we're going to show you. One sunny summers day we masked up and headed to our local running club to shoot the inaugural look-book for Admiral Sporting Goods Co.
Sportswear is by its very definition designed to give a competitive edge. As a result, the world is swimming in contemporary tech brands, keen to get ahead of their competitors. In football, the referee may be assisted by technology these days, but his ACME whistle is the same timeless item used in the 19th century.
Whilst a classic sweatshirt may now be a wardrobe staple that’s as ubiquitous as a pair of jeans, it’s roots are firmly based in the world of twentieth-century sportswear. Originating in the same era that Admiral began, the sweatshirt was first engineered in the 1920s as a more comfortable alternative to scratchy woollen training top jerseys.
From the second our concept for Admiral Sporting Goods Co. sprinted out of the starting blocks the goal has been to create the best products possible. Thanks to our rich and illustrious heritage, we already knew that the key to achieving this goal lay in the form of high-end craftsmanship and a specialist factory.
Leicester is the place where everything started for us and we’ve always acknowledged that our success is a result of the high production values, incredible attention to detail and sheer dedication put into our clothing by the people who live and work there.