Admiral Sporting Goods Co. is aimed at those with their ear that bit closer to the ground. It provides an athletic aesthetic with genuine provenance stretching back to before the First World War.


Admiral Sporting Goods' First Collection of the Modern Era

Our first collection of the modern era AW20, it is this era that informs a new strand of Admiral Sportswear, plugging into the past to create timeless classic sportswear with uncompromising construction.

Admiral made their name with their faces fixed forwards, blazing a trail that larger corporations capitalised on. They haven’t always been as good at telling their story as they could be, but, through Admiral Sporting Goods Co., that looks set to change. The story so far is a good one, but it’s about to get even better.

Products in this collection include cotton Belgrave and Ayleston t-shirts, our signature Wigston sweatshirt, the Welford Rugby shirt, the Braunstone hoodie and our take on the vintage drill, the Beaumont training top. Shop the full AW20 range here.