SS23

Formation is a process of development, shaping and arranging materials to create. It comes with guidelines that define how something is created. To evolve the Admiral Sporting Goods Co. brand, we must formulate our ideas and concepts whilst understanding the boundaries of what we have set out to create. Intelligently made product that focuses on an era of manufacturing that was committed to hardwearing garments.

The formation collection for Spring Summer 23 continues to explore our sporting and military history. Formation in both these contexts have a very similar meaning whilst the application can be different. We explore this concept through our miniseries Good Form, Free Form and Bandy. Colour is once again an integral part of the story working with unique garment washes set on Bauhaus colourways.

Formation doesn’t have to be rigid it can offer peace in its simplicity.