We see the modern day through a camera lens. Whilst looking through our archive and considering the thought, time and effort that went into photography over 100 years ago, we felt it resonated with the way we design garments today. This process guided our concept for the ASGco. SS21 Monochrome collection.
Monochrome photography. The original and most dominant method of producing imagery in the late 19th and early 20th centuries was created through the use of black hues through to white. In a world of instant gratification, the monochrome collection invites consumers to stop and think about the process behind the photograph and the product.